Sunday, July 8, 2018

Documents of Google Webmaster Tools

webmastertoolimage
Webmasters tools are also know as Google search console. Webmasters tools are Google given free tools. Webmaster tools is mock point to provide the communication between webmasters and google.Webmaster tools are shows our errors and mistakes of the site. Our site can be assess and manage our website. Google search console contain site map, locations, country settings etc. The maximum 90 characters can be used in URL

How TO  Verifying  the Website Using Webmaster Tools   

  • The First  search the google.com/webmasters/tool
  •  The next step is  Home page screen can be displayed and click on Add a property and the home page blog post URL is copied to the given text filed and click on Add button.

serarchconsoleimage
  •  Next is left side of the screen we choose crawl option and continue Fetch as Google option and proceed to verify with your request index.
         
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  • Then select your URL of blogger and your HTML code copy and  paste to the available spaces of webmaster tool then Click on fetch button and click with request indexing .Then tick the button 'i am not a robot 'next tick on 'crawl this URL and its direct links' and stay your post.
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Approches Of Google Analytics

What is Google Analytics?

googleanalyticsimageGoogle Analytics is  free service is provided by Google that helps to track and measures our website traffic. Google Analytics is most  important and very helpful tool for SEO and digital marketing. It is easy way to understand and analysis our web site. Google Analytics can be used to view our site traffic online, tell you about how many people visit  our web site, display you what visitors are click on and see who is live on your site, you can track countries and number of visitors hour,day month all are visible. Google Analytics visitors nature are different types it is default types.

Direct Traffic

Direct-Traffic defines the peoples  are directly visits the website or visitors are manually  typing URL(Uniform Resource Locator) your website on a browser it's called Direct Traffic.

Organic Traffic

  Organic Traffic is the visitors are used  search engine like Google,  Bing , yahoo etc. The website results are unpaid. The best way to increasing our organic traffic we use the quality and relevant content of your website.

Referral Traffic   

 Referral Traffic means recommendation from one website to another. Referral Traffic is some times good. The increasing referral traffic is very difficult first our site make visitors trusted value and more information about our products. 

Social Media Traffic 

Social Media traffic is the visitors are used Social Medias like Facebook, Instagram, Twitter etc.

 Ad Traffic

Ad Traffic is a technique to attract the visitors through advertisement.


How to set up Google Analytics
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  • Your Google Account use sing into Google Analytics
  • Then click on admin button on dashboard
  • Next select our account or create account
  • Click on crate property to drop down list
  • Click on website and our website name and URL
  • Then select our industry
  • Next select our time zone
  • click on tracking ID
  • Last install tracking ID in your website
 


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Monday, July 2, 2018

SEO On-page Optimization Overview

Search Engine optimization technique classified into two types On-page optimization and Off-page optimization. On-page SEO optimization is Google practice for take directly in the website in order to upgrade the place of page ranking on search engine.

on-page optimization technique

 Best On-page optimization Technique 

  • Title tags 

Title tags is one of the essential element of search engine. Title tags are show on the search engine sites. The title tags are associated to <head> section of the HTML code. The specific keywords and phrase are used to starting point of the Tittle tags, avoid spelling mistakes and grammatical errors. It keep maximum character length limit  in between 50 to 60. The usage of Stop words are maximum avoid.                   

tittle-tag-snapshot

  • Meta Description   

    Meta Description is the sample of page content within 155 characters. The users can easily identify the content of the text. The focusing keyword  should be relevant. In 2014 updates the normal pixel width of meta description is 1024. The title should be always unique to impress the users. CTR means click through rate defines the no.of impression that receive through clicks. 

    • Content Optimization  
          In content optimization Keyword optimization, Keyword usage, Density keyword  are most   relevant. The long term keyword are not provide necessary information. The focusing keyword can be used bold letters to identify the user easily and it can be separated by using commas or any punctuation marks.

    • Image optimization

      Image optimization is most important think in search engine optimization. The alt tag is alternate text or name. It provide the information about image. Alt tag is very short and descriptive type. The alt tag can be include the <img src=""> tag. Next is image file name is relevant to the matter.

    • Authorship Optimization

      authorshipimage


    Authorship optimization is also known as Editorial power. It means article author is contented to the google profile and create ownership. In Google plus account it include our personal details and profile pictures so the viewers can easily understand about the author. The first step is create Google plus account and link  Google plus account with our article. The URL of article can copy and paste to the given label and adding the rel="author".


      I have already published google post on History and Evolution of SEO  
     

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    Tuesday, June 26, 2018

    The Story Behind SEO and it's Evolution

      What is SEO

    seo optimization
    The search engine optimization is usually called SEO. SEO is one of the  Google practice for improving quality and quantity search engine sites. In 1998 the Google was started by Larry page and Sergery Brin, both are PHD students at university of California. The search engine can perform  mainly functions like crawling, caching and indexing. The purpose of crawling is following your websites and links or overall scanning of the site. After crawling has been done caching is the next activity. It means we can take snapshot of the website. The snapshot can  store the data base. After caching, the coming activity is indexing. Indexing is the process of creating index for all web pages into Google search. It is used to identify the words and expansion that describe best pages.

     SEO -  TWO PATHWAYS : white hat and black hat
     The SEO separated into two pathways, White hat SEO and Black hat SEO. The white hat SEO is fully performed on ethical hacking technique. The black hat SEO is not a legally approved search engine technique. There are different types of methods under black hat SEO One of the popular method is keyword stuffing. It's a process of  which a particular keyword is used several time in a web page. The keyword stuffing can be used in two ways, one is the filling of available blank spaces with a particular keyword. The next method is meta tag stuffing, which are using on web pages related to the purpose of  good SEO tactics. If it is used several times  it is referred as keyword stuffing. The next method is link specification, it's a process of usage of several links. This method can be used for increasing the page ranking of the web pages and the last method is quality link specification. This method is used to increase the page ranking in between one to ten page rank.

    Process of SEO
    •  On page optimization
    • Off-page optimization
    On page SEO process
     On page Seo optimization technique take directly in the website in order to increase the position of page ranking.it keep character length limit to 50-60 with spaces.
    • Title tag
    • Meta tag
    • Meta description
    • Meta keyword           
    Off-page Seo process
    Off-page SEO optimization technique  used to improve the position of page ranking but it happens outside the site.
    Google Algorithm updates
    google updation
    • Google panda update
     Google panda  first introduced on February 2011. it is also called  farmer update.Panda updation spamming  It include spelling mistakes , copy paste, keyword stuffing, grammatical errors, content spinning etc.
    •  Google penguin Update 
     Google penguin update  first announced on 24 April 2012.it is used to find link spamming. It includes link exchange, paid links, automating link creation, asking for  links etc...
    • Google  EMD(Exact Match Domain ) Update
     Google EMD update  launched in September 2012.it's used to prevent low quality sites from page  ranking. Google take the exact word from the domain series .
    •  Google Hummingbird Update
      Google Hummingbird update  introduced on September 2013. Hummingbird updation is used in artificial intelligence and take  more attention to each and every word. It act as a knowledge graph & personal assistant gives a much good result.
    • Google  Rank Brain Update
     Google Rank Brain updation  announced on 2015. it is a advanced  version of  Humming Bird update. Deeply usage of artificial intelligence is used to help Google search queries. If Rank brain update can  view a word or a sentences which isn't familiar with the machine, can guess the words and filter the result.
    • Mobilegeddon Update
     Google Mobilegeddon update on  April 21,2015. It is also called Mobile Friendly update. It is boost to mobile friendly  Google search pages.it's pages has to be more readable without zooming and tapping. The horizontal scrolling is not possible in mobilegeddon update only vertical scrolling is possible .





                     


                  

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