The Story Behind SEO and it's Evolution

  What is SEO

The search engine optimization is usually called SEO. SEO is one of the  Google practice for improving quality and quantity search engine sites. In 1998 the Google was started by Larry page and Sergery Brin, both are PHD students at university of California. The search engine can perform  mainly functions like crawling, caching and indexing. The purpose of crawling is following your websites and links or overall scanning of the site. After crawling has been done caching is the next activity. It means we can take snapshot of the website. The snapshot can  store the data base. After caching, the coming activity is indexing. Indexing is the process of creating index for all web pages into Google search. It is used to identify the words and expansion that describe best pages.

 SEO -  TWO PATHWAYS : white hat and black hat
 The SEO separated into two pathways, White hat SEO and Black hat SEO. The white hat SEO is fully performed on ethical hacking technique. The black hat SEO is not a legally approved search engine technique. There are different types of methods under black hat SEO One of the popular method is keyword stuffing. It's a process of  which a particular keyword is used several time in a web page. The keyword stuffing can be used in two ways, one is the filling of available blank spaces with a particular keyword. The next method is meta tag stuffing, which are using on web pages related to the purpose of  good SEO tactics. If it is used several times  it is referred as keyword stuffing. The next method is link specification, it's a process of usage of several links. This method can be used for increasing the page ranking of the web pages and the last method is quality link specification. This method is used to increase the page ranking in between one to ten page rank.

Process of SEO

•  On page optimization
• Off-page optimization

On page SEO process
 On page Seo optimization technique take directly in the website in order to increase the position of page ranking.it keep character length limit to 50-60 with spaces.

• Title tag
• Meta tag
• Meta description
• Meta keyword           

Off-page Seo process

Off-page SEO optimization technique  used to improve the position of page ranking but it happens outside the site.

Google Algorithm updates

• Google panda update

 Google panda  first introduced on February 2011. it is also called  farmer update.Panda updation spamming  It include spelling mistakes , copy paste, keyword stuffing, grammatical errors, content spinning etc.

•  Google penguin Update 

 Google penguin update  first announced on 24 April 2012.it is used to find link spamming. It includes link exchange, paid links, automating link creation, asking for  links etc...

• Google  EMD(Exact Match Domain ) Update

 Google EMD update  launched in September 2012.it's used to prevent low quality sites from page  ranking. Google take the exact word from the domain series .

•  Google Hummingbird Update

  Google Hummingbird update  introduced on September 2013. Hummingbird updation is used in artificial intelligence and take  more attention to each and every word. It act as a knowledge graph & personal assistant gives a much good result.

• Google  Rank Brain Update

 Google Rank Brain updation  announced on 2015. it is a advanced  version of  Humming Bird update. Deeply usage of artificial intelligence is used to help Google search queries. If Rank brain update can  view a word or a sentences which isn't familiar with the machine, can guess the words and filter the result.

• Mobilegeddon Update

 Google Mobilegeddon update on  April 21,2015. It is also called Mobile Friendly update. It is boost to mobile friendly  Google search pages.it's pages has to be more readable without zooming and tapping. The horizontal scrolling is not possible in mobilegeddon update only vertical scrolling is possible .

Neenu Francis