Sunday, July 8, 2018

Documents of Google Webmaster Tools

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Webmasters tools are also know as Google search console. Webmasters tools are Google given free tools. Webmaster tools is mock point to provide the communication between webmasters and google.Webmaster tools are shows our errors and mistakes of the site. Our site can be assess and manage our website. Google search console contain site map, locations, country settings etc. The maximum 90 characters can be used in URL

How TO  Verifying  the Website Using Webmaster Tools   

  • The First  search the google.com/webmasters/tool
  •  The next step is  Home page screen can be displayed and click on Add a property and the home page blog post URL is copied to the given text filed and click on Add button.

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  •  Next is left side of the screen we choose crawl option and continue Fetch as Google option and proceed to verify with your request index.
         
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  • Then select your URL of blogger and your HTML code copy and  paste to the available spaces of webmaster tool then Click on fetch button and click with request indexing .Then tick the button 'i am not a robot 'next tick on 'crawl this URL and its direct links' and stay your post.
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Approches Of Google Analytics

What is Google Analytics?

googleanalyticsimageGoogle Analytics is  free service is provided by Google that helps to track and measures our website traffic. Google Analytics is most  important and very helpful tool for SEO and digital marketing. It is easy way to understand and analysis our web site. Google Analytics can be used to view our site traffic online, tell you about how many people visit  our web site, display you what visitors are click on and see who is live on your site, you can track countries and number of visitors hour,day month all are visible. Google Analytics visitors nature are different types it is default types.

Direct Traffic

Direct-Traffic defines the peoples  are directly visits the website or visitors are manually  typing URL(Uniform Resource Locator) your website on a browser it's called Direct Traffic.

Organic Traffic

  Organic Traffic is the visitors are used  search engine like Google,  Bing , yahoo etc. The website results are unpaid. The best way to increasing our organic traffic we use the quality and relevant content of your website.

Referral Traffic   

 Referral Traffic means recommendation from one website to another. Referral Traffic is some times good. The increasing referral traffic is very difficult first our site make visitors trusted value and more information about our products. 

Social Media Traffic 

Social Media traffic is the visitors are used Social Medias like Facebook, Instagram, Twitter etc.

 Ad Traffic

Ad Traffic is a technique to attract the visitors through advertisement.


How to set up Google Analytics
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  • Your Google Account use sing into Google Analytics
  • Then click on admin button on dashboard
  • Next select our account or create account
  • Click on crate property to drop down list
  • Click on website and our website name and URL
  • Then select our industry
  • Next select our time zone
  • click on tracking ID
  • Last install tracking ID in your website
 


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Monday, July 2, 2018

SEO On-page Optimization Overview

Search Engine optimization technique classified into two types On-page optimization and Off-page optimization. On-page SEO optimization is Google practice for take directly in the website in order to upgrade the place of page ranking on search engine.

on-page optimization technique

 Best On-page optimization Technique 

  • Title tags 

Title tags is one of the essential element of search engine. Title tags are show on the search engine sites. The title tags are associated to <head> section of the HTML code. The specific keywords and phrase are used to starting point of the Tittle tags, avoid spelling mistakes and grammatical errors. It keep maximum character length limit  in between 50 to 60. The usage of Stop words are maximum avoid.                   

tittle-tag-snapshot

  • Meta Description   

    Meta Description is the sample of page content within 155 characters. The users can easily identify the content of the text. The focusing keyword  should be relevant. In 2014 updates the normal pixel width of meta description is 1024. The title should be always unique to impress the users. CTR means click through rate defines the no.of impression that receive through clicks. 

    • Content Optimization  
          In content optimization Keyword optimization, Keyword usage, Density keyword  are most   relevant. The long term keyword are not provide necessary information. The focusing keyword can be used bold letters to identify the user easily and it can be separated by using commas or any punctuation marks.

    • Image optimization

      Image optimization is most important think in search engine optimization. The alt tag is alternate text or name. It provide the information about image. Alt tag is very short and descriptive type. The alt tag can be include the <img src=""> tag. Next is image file name is relevant to the matter.

    • Authorship Optimization

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    Authorship optimization is also known as Editorial power. It means article author is contented to the google profile and create ownership. In Google plus account it include our personal details and profile pictures so the viewers can easily understand about the author. The first step is create Google plus account and link  Google plus account with our article. The URL of article can copy and paste to the given label and adding the rel="author".


      I have already published google post on History and Evolution of SEO  
     

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